15
Dec

Global Twitter Market

Looking for new Twitter friends or need to hit a new target market? Many Twitter users are making the exact same mistake, but not us!

Below we talk about what is probably one of the least utilized methods of Twitter Marketing. It’s so simple you will wonder why you haven’t done it yet. Seriously, you can do this in less than an hour!

Thinking Global

The one simple concept Twitter users seem to forget is that Twitter reaches a global market. More simply, when you sleep people on the other side of the world are logging on to Twitter. Guess what? They all need your product and services as well. But since you are off sleeping what can you do?

Automation Is Awesome

Some of you may be thinking that I am talking about spamming Twitter. Forget about it, what I am talking about is simply re-posting earlier messages to reach friends across the pond and other regions of the world who may have missed my earlier messages due to timezones.

Everyone Is Doing It

Well not everyone, but those who are in the know and are savvy enough to tap into new markets are doing it. With a simple script you can automate the re-posting of your earlier twitter messages. Many services online offer the feature of scheduling Twitter messages as well.

Are You Thinking Global

In all honesty, are you taking advantage of the global market via Twitter?

Category : Social Marketing
10
Nov

Give More To Make More

So you want to sell your own products? Or maybe you are marketing someone else’s product with an affiliate offer? Here’s the secret… Always offer more value than you are comfortable giving!

Offer More Value Than You Are Comfortable Giving

You want to make money, you want someone to take their credit card out of their wallet and pay you. Getting paid should be the very last thing you think about though, so let’s get into the mindset of the customer.

The customer is looking for the best value for their hard earned dollar. Your site, was in most cases, not the first they visited. The art of the Landing Page is to make your site the last place a customer visits and makes a purchase. Let’s think about what motivates a customer to buy:

  • Nice looking site – maybe
  • Awesome features – not really
  • Perceived Value of Purchase – YES!!!

Think of when you buy something, you have an idea of what you are looking for. Several sites seem to offer almost identical products with the only difference being the price range.

Then you visit a site that sells you the same product, but then offers more! Now you almost instantly forget the others as you start to focus in on the new bonuses that will help you even more. Maybe the price is a little more or a little less than the others but you don’t care anymore. You feel that you are getting way more value from this new site.

Visit The Market Place

Let’s put it another way and go into offline mode for a second. Most everyone has been to a market place at one point or another. If you have not visited a market place, GO TO ONE IMMEDIATELY! They are some of the best places to learn how to sell.

So you and I are at a Marketplace and looking for new socks. At the market place you see several vendors and they all sell almost identical socks. Several vendors offer the same deal 3 pairs for $5 or 9 pairs for $10.

As I am getting ready to make my purchase I notice one vendor who offers 9 pairs for $10, plus he is including 3 pairs of shoe inserts for running and a free gym towel with his logo and phone number on it.

Now that vendor has got my attention! Why? First of all I don’t need that many new socks, so if I were offered more I would say 9 pairs is more than enough. The shoe inserts on the other hand compliment the socks and offer me immediate comfort. After walking around the market place I can use the right away and get instant foot relief. In fact he sizes them all up to my shoe size for free and puts the first set into my shoe without me asking. The gym towel is a nice to have, I don’t need it right away but I know that I could always use an extra towel in the gym bag.

The last vendor offered more perceived value for my $10 than the other vendors. For all I know he got the shoe inserts and towels for pennies. What he is doing is giving his customers the feeling of making a great decision. Everyone likes getting the deal, especially when they feel they are getting the better end of the deal.

Offer value to your potential customers and give them more value than anyone else is giving. Forget the fancy bells and whistles of the individual product, that almost becomes secondary. Let your customers receive satisfaction by feeling that they received the heighest value for spending money with you.

Category : Internet Marketing
5
Nov

Dollar a Day Challenge

Seems like a pretty small sum, a dollar a day. What can anyone do earning a dollar a day? In fact what can anyone buy anymore with a dollar a day?

If you are like most people your mind started down a very negative path asking yourself those questions. In my experience, most people begin to shut down and convince themselves that whatever can make you a dollar a day is not worth trying.

I want you to stop and realize that if you are not making any money online and if your goal is to make money online, you need to start with one dollar. Let me explain why…

The Mental Hurdle

When the picture of one dollar pops into your mind it doesn’t stand a chance when you start thinking of fifty or one hundred thousand dollars in stacks. At that point, it is when self defeat begins. More importantly its at that point when different thinking needs to kick in.

Forget about the people making millions online. Sure there are several making millions, some are on tv or on conference panels. Odds are though that there are more people making several thousand dollars online that we dont even know about! Even though its not millions, several thousand is not to bad.

Now what if the people who are making several thousand dollars a day online decided one day “Well im not making millions so forget this!” Somehow I don’t think that’s very likely, in fact people who are making thousands can leverage what they know to make millions.

Wouldn’t you agree that if I had a website that made $100,000 a year in revenue all I would need is 10 more like it to make a million?

Let me tell you it’s the same exact process with that first dollar.

Wouldn’t you agree that if I had a site making a dollar a day and on average making $30 a month. I would just need to make 10 more like it to increase my earnings to $300 a month? I went from $360 a year to $3600 a year!

Its the Process

How many people fail to do anything including making a dollar a day because they give up? What do you think the percentage is? 80%? 90%? Did you count the people who never even try? The ones that give up in their minds first before trying anything?

I know brilliant people who can tell me how to increase conversions and rank #1 in search engines. Sadly they are also masters at convincing themselves of what is impossible to do online.

To put it bluntly, you must go through the process, win or no win. You never fail until you decide to quit. Its always win or no win, like in sports. You live to play another day. The process of your idea is what is going to teach you everything you need to know. If you do not go through the process, all the books, all the blogs and all the videos will do nothing for you.

That’s why it is so important that you start out with a simple goal. One dollar a day, no matter what. If you make more, like $20 great! But it doesn’t mean you get to take the next 20 days off! The process of building your site, measuring traffic, building traffic and converting visitors to customers is the best educator in the world.

When you go through this process you begin to internalize all the little things you will never learn in school. You begin to make your own formula for success.

You ever wonder why you could never replicate someone elses money making idea? This is why, you didn’t go through the process. You understood from what you could see. Visually and intellectually you understood what it took to have a great site. But you didn’t go through the process and internally gain all the knowledge it took to create a successful revenue generating site.

Get Some Support

Support is key, especially when starting out. Friends and Family are usually obvious choices. More often than not they never understand what you are doing anyway. If you are lucky enough to get the support you need to push through and accomplish the dollar a day challenge with Family and Friends that is all you need.

Regardless of the source of support remember the following. Although most will have good intentions never listen to those who try to tell you that you can’t make a dollar a day online. NEVER!

They may not agree with your process, your idea, your strategy or whatever. The bottom line is that you must go through the process in order to learn. Most people will try to save you time, but are they really helping? If you never make a mistake, how can you really learn?

That’s why starting with a small amount a Dollar a Day is important. Its manageable and the strategies you will be driven to create will form the foundation of how you make money online.

WARNING: The Most Important RULES! – Read This!

The Dollar a Day challenge requires that you make your Daily Dollar without spending any money! That’s right, zero dollars, euros, pesos, etc…

The second rule is that you give yourself a time line. I would not recommend anything longer than 30 days or anything shorter than a week.

Here are some more suggestions and resources:

Ask a ton of questions! No question is to dumb to ask! And if you still think its to dumb to ask then search for your question in Google. I am sure someone has already asked it. Seriously though, ask your questions here, I promise no question is to dumb to ask.

Keep some kind of journal to keep track of what worked and what didn’t. It’s surprising how quickly people forget what they have tried in the past and didn’t work. Avoid repeating mistakes by writing down what you do and more importantly plan what you will do next!

Create a free site!
WordPress – http://www.wordpress.com/
Blogger – http://www.blogger.com/

Make money selling other peoples products!
Amazon.com Affiliate – https://affiliate-program.amazon.com
Google Adsense – http://www.google.com/adsense/
Chikita Ads – http://chitika.com/
Soxialize Affiliate – http://www.soxialize.com/af/

Collect Money!
PayPal – http://www.paypal.com/

Track Results!
Google Analytics – http://www.google.com/analytics/

All the resources listed above is more than enough to make a Dollar a Day! Take the challenge, if for no other reason simply and selfishly for yourself.

Some of you are already making money, but are you making it consistently. For you it may not be a dollar, whatever the amount set a goal and make it consistently. Start exploring the questions you need to answer to create consistent cash flow.

If you decide to take the challenge keep us posted here by commenting below.

Category : Internet Marketing
29
Sep

Increase Email Open Rate

Want to know how I increased my email newsletter open rate over 23%? What if I told you it was as easy as asking three simple questions to your readers? In this post I am going to tell you how asking three simple questions can put your email campaigns into overdrive!

Average Open Rates

Everyone starts out at zero! I never get tired of saying that, where you go from there is up to you. Earlier this year I started building a newsletter list using in my opinion the best email service provider aWeber.

With a bit of testing for best signup conversion I started getting several email subscribers a day. But I noticed that I received an email open rate of anywhere between 20% on the low end and as high as 60% on a good day. That means that on average very few people where opening the email updates I was sending.

I Asked Three Simple Questions

I had watched a quick video interview on aWeber that I will share with you later in this post. What it said was ask your readers three simple questions and listen to what they say. So I did and the results were amazing!

Here is an example opening message and the three questions to ask:

Hi {name}

Thanks for being a subscriber to {your site name}. Can you reply to this email and answer the following three questions, because it would help me deliver the high quality information you want.

1. Would you like to continue to receive email updates?

2. What would you like me to write and inform you about? (News, Blog Updates, Specials, {put anything else specific to your site here})

3. How often would you like me to send you updates? (daily, weekly, monthly)

Thank you and I look forward to reading your reply!

{Your name}

So there you have it! Seems a bit to simple right? Lets take a look at the questions I asked and why there are so important.

The first question: Would you like to continue to receive email updates?

This helps to remove people who do not want to receive anymore email from you. The reason you want to help these people out is to help boost your open rate. Obviously if they do not want your email they are not going to open it.

Secondly if they keep getting email they are going to report it as spam before they click on an unsubscribe link.

Last but not least people who are no longer interested in receiving information from you take up space and cost you money. Many email service providers have tiered pricing structures based on how many subscribers you have. If you can remove a few hundred off the list it can save you a few dollars and spam complaints.

The second question: What would you like me to write and inform you about?

This question helps you understand what your readers want instead of sending what you think they want. I found the information I received from this question alone helped re-align my focus and content development strategies. This not only helped my email open rate but blog and forum involvement as well. Take note of what your readers want and give them what they are asking for.

The third question: How often would you like me to send you updates?

This is the ultimate question that makes a few people cringe. Look some people can get a little trigger happy when sending mass emails. What you want to do here is listen to the majority of your subscriber base. If for example the majority responds daily is ok, then feel free to fire away. But if the majority responds with weekly or monthly take note, you readers may be to busy or be an industry where they get barraged with daily emails. If that is the case stand out by only sending the highest quality content when they want it.

The Results Are In

So after sending out my survey email I waited a bit to read all the emails. I noticed that I kept getting responses weeks after I had sent out the initial survey. I took note of all the comments, especially of what was wanted and how often. I even managed to remove a few people who just didn’t know they could get off the list.

The results afterward were amazing. Since the initial survey I have experienced open rates in the high 70% up from an average of high 40% to low 50%.

Here Is The Video

As promised here is the video that I watched that helped boost open rates and improve my relationship with my subscribers.

Final Thoughts

If you have a site you are passionate about and you are not building a newsletter list you need to get one started! Go to aWeber and signup. I personally really like their service and support. aWeber has helped boost my community building efforts more than any other tool. If you have any questions about this strategy or aWeber please feel free to post them in the comments!

Category : Internet Marketing
8
Sep

Are you ready for the Holiday Season?

The holiday season is here! How do I know? I saw Christmas trees on sale at local stores during Labor Day weekend. Here are few tips for getting your site ready to generate revenue this holiday season.

Affiliate Accounts

Organize all your affiliate links in one text file and place it somewhere easy to find. If you have not been creating posts or content so far using your affiliate links you better get started now! Seeding your articles now will give you plenty of time to get indexed.

If you run your own affiliate program for your products and services, stay in touch with your affiliates. Plan out a strategies for your holiday sales. Will you be offering coupons or discounts? Deciding all of this up front and having a plan for the holiday season can ease the stress and give you peace of mind!

Online Retailers

We all know you have been working super hard on creating a great site. So what is going to give you an edge over your competition? Stack the deck in your favor by getting larger sites like Amazon and eBay to generate sales for you.

Both Amazon and eBay offer methods for you to list your products for sale. You can list them one by one or in bulk. In my experience with both of these services its best to start familiarizing yourself with their systems. Don’t wait on this one, both systems take a bit to learn so get started now.

Prepare and Polish

Its early September, this gives you plenty of time to create three themes. Depending on your business I would suggest creating a Halloween, Thanksgiving and Christmas theme. In my experience sales always boost when people are engaged in the experience of the holiday and this includes the theme of your site.

I’m not saying change your layouts and all your graphics. If you use CSS you should be able to change some colors to match the season and add a few small graphics to give a seasonal feel to your site. Include the holiday themes as part of your sales and coupons. Get people involved in the holiday theme and experience.

Questions for you

Do you take the time to change your site theme for the holidays every year? Do you use Amazon or eBay to increase your product sales? Do you experience a sales boost from your affiliates during the holiday season?

Category : Internet Marketing