How To Give More To Make More

So you want to sell your own products? Or maybe you are marketing someone else’s product with an affiliate offer? Here’s the secret… Always offer more value than you are comfortable giving!

Offer More Value Than You Are Comfortable Giving

You want to make money, you want someone to take their credit card out of their wallet and pay you. Getting paid should be the very last thing you think about though, so let’s get into the mindset of the customer.

The customer is looking for the best value for their hard earned dollar. Your site, was in most cases, not the first they visited. The art of the Landing Page is to make your site the last place a customer visits and makes a purchase. Let’s think about what motivates a customer to buy:

• Nice looking site – maybe
• Awesome features – not really
• Perceived Value of Purchase – YES!!!

Think of when you buy something, you have an idea of what you are looking for. Several sites seem to offer almost identical products with the only difference being the price range.

Then you visit a site that sells you the same product, but then offers more! Now you almost instantly forget the others as you start to focus in on the new bonuses that will help you even more. Maybe the price is a little more or a little less than the others but you don’t care anymore. You feel that you are getting way more value from this new site.

Visit The Market Place

Let’s put it another way and go into offline mode for a second. Most everyone has been to a market place at one point or another. If you have not visited a market place, GO TO ONE IMMEDIATELY! They are some of the best places to learn how to sell.

So you and I are at a Marketplace and looking for new socks. At the market place you see several vendors and they all sell almost identical socks. Several vendors offer the same deal 3 pairs for $5 or 9 pairs for $10.

As I am getting ready to make my purchase I notice one vendor who offers 9 pairs for $10, plus he is including 3 pairs of shoe inserts for running and a free gym towel with his logo and phone number on it.

Now that vendor has got my attention! Why? First of all I don’t need that many new socks, so if I were offered more I would say 9 pairs is more than enough. The shoe inserts on the other hand compliment the socks and offer me immediate comfort. After walking around the market place I can use the right away and get instant foot relief. In fact he sizes them all up to my shoe size for free and puts the first set into my shoe without me asking. The gym towel is a nice to have, I don’t need it right away but I know that I could always use an extra towel in the gym bag.

The last vendor offered more perceived value for my $10 than the other vendors. For all I know he got the shoe inserts and towels for pennies. What he is doing is giving his customers the feeling of making a great decision. Everyone likes getting the deal, especially when they feel they are getting the better end of the deal.

Offer value to your potential customers and give them more value than anyone else is giving. Forget the fancy bells and whistles of the individual product, that almost becomes secondary. Let your customers receive satisfaction by feeling that they received the heighest value for spending money with you.

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