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Social Marketing
Increasing Sales with Twitter
At this point if you’re running an online business that sells a product or service you have probably already paid for advertising on major search engines or someones site.
If I consider the amount of money that I spend on these ads and instead gave away the equivalent value in a prize, product or service I could effectively convert people who have been sitting on the fence to try my product or service.
For example if I ran an online T-shirt business and have a large inventory of T-shirts that are not selling I could do the following:
- Offer a free T-shirt with every T-shirt purchased while supplies last. I would link to my most popular selling shirt and the offer would read “Get a second free shirt with your purchase of this or any other T-shirt while supplies last!”
- Depending on my ad budget I could go by several iPods (laser engraved with my domain!) or other cool giveaway items that related to my target audience and include it in the offer for the first 10 people who complete a purchase.
- Since I have a technology department instead of giving away an iPod I could try giving a Twitter Re-Tweet link or code after the purchase. To enter to win an iPod customers would have to Twitter about my specials along with their unique link or code. The winners of the iPods would be determined by those who could refer the most qualifying purchases tracked by their specific link or code.
What I am doing here is moving inventory that would otherwise sit around and collect dust or end up in the bargain bin. Secondly I’m giving an incentive for making that first purchase as I believe everybody likes free stuff. Lastly I am inducing a viral marketing campaign by holding a contest to win iPods for individuals who refer the most new qualified sales via link or code.
This is just one example typed up while sipping morning coffee. With a bit a creativity there is no reason similar campaigns could not be created for most business or services online.
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