What is the REAL power behind Twitter?

On the surface Twitter is a fun and addictive online experience. Getting to message your every thought at any hour of the day and having that same message reach thousands of people around the world in seconds.

For the more advanced user who is savvy enough to recognize the power of branding and promotion of products or services Twitter offers a direct connection to consumers. Instant feedback, reputation monitoring and customer support are but a few the creative ways businesses have leveraged Twitter.

But yet why is it that very few understand the real power of Twitter?

Quality over Quantity

When it comes to following and followers so many Twitter users get caught up in the numbers. Some have thousands of followers and yet others have hundreds of thousands but these numbers mean nothing if the marketing message is lost.

If all you can get is one hundred followers and those one hundred followers read and believe in your products or services then I believe they are worth far more than pursuing thousands of followers who never read what you write.

By having quality followers instead of quantity you will most likely engage in conversation with your followers and your followers are more likely to retweet your messages introducing you to a new audience. This introduction is far more valuable as it comes from a trusted source, kind of like meeting a friend of a friend. Your marketing message is far more likely to be successful if introduced from an authoritative or trusted source.

Targeted Followers

When I first introduced Tweet Pro back in August of 2008 there was one other similar product that was online based and that was it. Very few people back then understood the power of targeting followers on Twitter to market directly to people who were interested in products or services that very moment.

Tweet Pro is far more powerful now with many more features and it continues to provide targeted followers to our happy customers. Our customers see the results they seek because they only target people who are interested in their products or services.

Whether you use Tweet Pro or search for and follow people on your own always focus on your target market. Forget about the numbers and the Fame Game and focus on Twitter users who are interested in your products or services right now!

ReTweet Juice

A few days ago Soxialize launched to the public reports we have been generating for our premium members called ReTweet Juice. What ReTweet Juice shows is who on Twitter has the power of information re-syndication regardless of follower count.

When we first ran these reports we were blown away by the results. Twitter users who had hundreds of thousands of followers scored less than those who only had a few hundred or thousand followers. How could this be true?

As we started digging deeper we researched several of the accounts and noticed a trend that stood out instantly. Twitter users who actively engaged with their followers and had followers who not only engaged back but believed in the Twitter users products or services where receiving substantially more ReTweets. These ReTweets where leading to product and service information or announcements to reach far beyond the Twitter users follower count. As you can imagine the Twitter user with consistant high ReTweet Juice scores doesn’t need to have hundreds of thousands of followers because their information gets seen by their followers and their followers followers and so on.

Remember…

Don’t get caught up in the Fame Game and stay focused on delivering a strong message for the products and services you offer.

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