The ONE most important thing when starting a Blog or Business

In one of my favorite movies, City Slickers actor Jack Palance explains to Billy Crystal the secret of life. While holding up one finger Jack Palance says the secret of life is “One thing. Just one thing. You stick to that and everything else don’t mean shit.”

Just in case you haven’t seen the movie I have included the clip below.

Only one thing matters… the rest don’t mean shit!

Billy Crystal was on a vacation in the midst of a mid-life crisis. He hated his job selling commercials on the radio. He had lost his passion for his job and his life seemed pretty miserable. Sounds like a lot of people right about now doesn’t it? That’s why it so important to find that ONE thing! What’s the ONE thing?

Well, that’s what you have to figure out!

In order to have a successful blog, online business or just about anything in life it has to be your ONE thing. Not only in the sense that it makes money but as well as it meaning enough to you, that you stick through the process until it makes a profit.

The ONE most important rule about picking a topic for a blog or a niche for your online business is “Start with something you already know and enjoy.” Give yourself a competitive advantage from the start by concentrating on a topic in which you are already knowledgeable and interested.

Understanding this small difference when starting a site means the difference between generating a few dollars a month or building a solid revenue generating site. Armed with intimate knowledge in a niche you are passionate about will dramatically set your site apart. Even if you don’t know every little thing, the fact that you enjoy and are passionate about it, will make all the difference.

In it to Win it!

There is a clear choice to make when starting a new site. On the one hand the opportunity to generate spammy sites seems lucrative and easier. On the other hand, building a solid site based on something you enjoy, with content and community features feels like more work for a payoff. I have found that building content rich sites with community features has given me better returns and generate them long into the future.

I have found that building sites around a niche that I enjoy not only kept me involved, but produced visitors that consider my sites a great resource.

Instead of possibly generating a sale once, I built a place where users can keep coming back and find great deals. Users read new content, participate in a community and find items they need at great prices.

Final Thoughts…

Finding your ONE thing is so critical especially in today’s competitive online world. Dont get caught up in thinking you need to be a general expert about everything. For example in a Computer related blog its better to be an expert on high end video graphics cards than providing general information on new computers.

Have you found your ONE thing? How many other “things” did you try before finding your ONE thing?

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