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Internet Marketing
Website Holiday Checklist, Are You Ready?
The holiday season is here! How do I know? I saw Christmas trees on sale at local stores during Labor Day weekend. Here are few tips for getting your site ready to generate revenue this holiday season.
Affiliate Accounts
Organize all your affiliate links in one text file and place it somewhere easy to find. If you have not been creating posts or content so far using your affiliate links you better get started now! Seeding your articles now will give you plenty of time to get indexed.
If you run your own affiliate program for your products and services, stay in touch with your affiliates. Plan out a strategies for your holiday sales. Will you be offering coupons or discounts? Deciding all of this up front and having a plan for the holiday season can ease the stress and give you peace of mind!
Online Retailers
We all know you have been working super hard on creating a great site. So what is going to give you an edge over your competition? Stack the deck in your favor by getting larger sites like Amazon and eBay to generate sales for you.
Both Amazon and eBay offer methods for you to list your products for sale. You can list them one by one or in bulk. In my experience with both of these services its best to start familiarizing yourself with their systems. Don’t wait on this one, both systems take a bit to learn so get started now.
Prepare and Polish
Its early September, this gives you plenty of time to create three themes. Depending on your business I would suggest creating a Halloween, Thanksgiving and Christmas theme. In my experience sales always boost when people are engaged in the experience of the holiday and this includes the theme of your site.
I’m not saying change your layouts and all your graphics. If you use CSS you should be able to change some colors to match the season and add a few small graphics to give a seasonal feel to your site. Include the holiday themes as part of your sales and coupons. Get people involved in the holiday theme and experience.
Questions for you
Do you take the time to change your site theme for the holidays every year? Do you use Amazon or eBay to increase your product sales? Do you experience a sales boost from your affiliates during the holiday season?
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One Response to “Website Holiday Checklist, Are You Ready?”
Recent Comments
- Brian B: I like the idea of having my site get the look of the current holiday. But I think that changing the color...
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I like the idea of having my site get the look of the current holiday. But I think that changing the color scheme would be too weird and might throw off my users. Personally, I like how Google often changes their logo to match the season (or something of interest at the time). That way the site still has the same look, but it’s fun to see how they added something new to the logo (They just changed the logo to “Goog11e” to show that it’s their eleventh year anniversary). Fun!